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Hey Playblog readers! Today we’re announcing the awesomesauce that is Sideway, a unique adventure platformer set in and around the oh-so-gritty streets of New York City. The characters and story have been birthed from a fantastic world created by the quasi-evil geniuses at Fuel Industries and W!ldbrain.

If you happen to be at the New York Comic Con on October 8th, we’re officially inviting you to Room 1A21 at 2:15pm where we will officially announce the title as a Sony Online Entertainment exclusive to the PlayStation Network. Yes, that means that I am announcing the announcement here, which I guess makes this a “pre-announcement” announcement!

We are in sooper-deep development at the moment (please send pizza and beer), which means that the belts are coming off and we’re settling into our coding chairs for winter in order to get things all sparkly for a 2011 launch. We’re not ready to spill the beans on some of the really cool features and unique gameplay elements in the game just yet, so until then, take a gander at some early concept pieces and composites from the game that should give you an idea of the world you will be tooling around in as an underground street artist in NYC. It will be an awesome game and we’re excited to be making it.

Keep your eye on playbrains.com/sideway for updates, and be sure to follow us at Twitter.com/Playbrains if you want up-to-the minute news on concept art, development updates, and to learn what Canadian celebrities we are standing behind in grocery store lines.